Recent Posts
5 Post-Covid Strategies
Everyone seems to be talking about the new normal, and I am not a fan of “new normal.” Normalcy has always been the siren’s call to irrelevancy and plateauing for credit unions. Here are the five things your credit union needs to consider as we move out of this pandemic: 1. Branches that don’t transition…
Succession Planning 2.0
It was noted recently that the cause of most of the 117 mergers the credit union movement has experienced in 2021, most were the result of a missing Succession Plan. Yes, Succession Planning can be daunting and laden with risk. This risk may be illuminated because of the “great resignation.” Companies worried about or experiencing…
Culture = Rules of Engagement
It seems companies either overcomplicate or ignore their Culture. The reality is, your company’s Culture can, and should be, a way you can differentiate yourself from your competition, especially in the financial services world. Think of Culture as a pathway to creating a “competition of one.” A “competition of one” means you have no other…
Data-Driven Marketing – A Primer
For marketers today, it was essential to bring to light how the Marketing team will provide offers to members as it’s a significant change to our traditional methodology. The new approach is designed to provide improved, more consistent and more relevant product offers using the wealth of data from our core and your ancillary systems…
Career Decision – Stay or Leave
One of the most important decisions a leader can make in their role is “stay or leave.” Still, it is amazing how many otherwise very competent, seemingly successful people make a terrible decision. Be strategic with this decision. Is the feeling of career crisis due to a: Struggling business model? Bad boss? Acknowledge bosses change?…
Strategic Planning is Like Running a Half-Marathon
Strategic planning for a lot of companies is an annual exercise in thinking big, dreaming of possibilities. Unfortunately, for a lot of these organizations, strategic planning stops there and this annual ritual that when the ritual is done, everyone returns back to business as usual. Let’s stop for a minute to really understand what strategic…
Strategic Planning is the Easy Part
Working with organizations across the country, I see a familiar process when doing their strategic planning. A typical process I’ve observed is loosely following these steps: Once a year a strategic planning event is scheduled with the Board and a few key executives The event starts with a “state of the industry today” presentation, typically…
Strategic Planning for Maximum Impact
Often Strategic Planning is a big deal that is conducted for a day or more. Usually, it includes a “state of the balance sheet” presentation, an update on all the improvements from the prior year, an overview of the state of the industry, a review of the Mission, Vision, and Values, and then a facilitated…
Behavior is your Brand
Branding is often seen through the wrong lens. It is often seen as a combination of your logo, promise, voice, font, and color palette. But to leave it there is an injustice to what brand really is. The brand is behavior. The behaviors your members/customers experience when they engage your employees, products, and services. Think…