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ALM 101 for Marketing

Asset Liability Management (ALM) at a credit union refers to the strategic management of assets and liabilities to ensure the credit union’s financial stability, liquidity, and profitability. Here’s what it involves: Asset Liability Management at a credit union is a comprehensive approach to balancing the institution’s assets and liabilities to optimize financial performance, manage risks…

Is Your Org Structure Shackling Strategic Success?

Credit unions need to see their organizational structure as an organism, NOT a hierarchy. Innovation and adaptability reign supreme in credit unions. Being locked into a legacy organizational structure in a cross-functional, cross-silo operating environment often stifles short and long-term success. While these structures may have served the credit union well in the past, they…

The Empathic Leader: Investing in People Through Active Listening

Investing in people has taken center stage in the ever-evolving business and leadership landscape. As organizations recognize the importance of their most valuable and expensive asset – their employees – the focus has shifted towards fostering a workplace culture prioritizing empathy and active listening. Leaders who prioritize their teams foster a culture of belonging where…

You Are a New Executive in a Credit Union, Onboard Yourself First!

Joining a credit union as a CEO, EVP, SVP, or VP is exciting yet challenging. As an executive leader, your role is pivotal in driving the credit union’s strategies, mission, vision, values, growth, and member satisfaction. It is rare to find a credit union with a disciplined process to onboard executives, which, by the nature…

Feeling Pressure for a Hasty Executive Hiring Decision?

Recently, I have observed several credit unions make hiring mistakes for key executives, including CEOs. The disruption these “hasty hires” cause is palatable. In one situation, a CEO who lacked the strategic mindset the credit union needed was hired. In another, there was a significant skill gap; they hired a “finance person” when they needed…

How to Retain Employees and Members

Fostering a Culture of Belonging Employee burnout is a pervasive issue affecting organizations across various industries, and credit unions are no exception. The financial sector demands high commitment, attention to detail, and often long working hours, making credit union employees susceptible to burnout. However, creating a culture of belonging can be a powerful antidote to…

Striking the Right Balance Between Staffing Needs and Wants

In the not-too-distant past, we saw quiet quitting, and it appears in 2024 that we are seeing a return to layoffs. For example, Kinecta Credit Union, with 806 full-time equivalent employees, recently laid off 84 employees due to a fall in earnings. And, Kinecta is not alone in this trend. The workplace looks and feels…

Managing a Hybrid Workforce – Success Strategies

Managers are now challenged to effectively manage staff remotely. The cadence of when employees must be “in the office” versus working remotely varies from credit union to credit union and even department to department. Managers and policymakers must realize that team management focuses on equity versus equality. Let’s first identify the purpose of employees meeting…

The “B” in DEIB – Strategies for Fostering Belonging

The importance of an employee feeling like they belong cannot be overstated, as it directly impacts individual and organizational outcomes. An employee’s race, religion, sexual identity, gender, and age must be taken into consideration if a credit union seeks to create a culture of belonging. This strong sense of belonging contributes significantly to employee well-being,…

From “I’m Not Racist” to Becoming an Ally: A Journey of Personal Growth

“I’m not a Racist!” Anger or tears often accompany this proclamation and may be proof that, yes, you are a racist. But take a breath and pay attention. You can become an ally and also lead your credit union into a diversity, equity, inclusion, and belonging (DEIB) reality. In today’s world, acknowledging and addressing racism-related…

Need help?

If you seek to align your culture to your mission, purpose, promise, and values, contact Rich at 720.256.4936 or Rich@l2ldev.flywheelsites.com.