Recent Posts

Branching Strategy, It Starts with the Member

By Rich Jones | September 13, 2018

Historically branches are seen as transaction channels. Today, this view of branches has evolved and continues to evolve. Members and potential members like the convenience of brick and mortar, they like the demonstration of fiscal strength and security but the truth is, they rely less on branches for their daily, weekly and monthly transaction business…

Data-Driven Marketing Primer

By Rich Jones | September 11, 2018

For marketers today, it was essential to bring to light how the Marketing team will provide offers to members as it’s a significant change to our traditional methodology. The new approach is designed to provide improved, more consistent and more relevant product offers using the wealth of data from our core and your ancillary systems…

Air Travel, Leading and Stress

By Rich Jones | September 5, 2018

Stress is part of our lives. Outside forces can cause us stress, and we can cause stress for others and ourselves. Air travel is a source of stress; that’s what makes it a good metaphor for stress management behaviors. Many people find air travel very stressful. The stress surrounding air travel is not unlike the…

Five Strategic Questions for the Board and Senior Management

By Rich Jones | September 2, 2018

It’s a strange time for credit unions. Credit unions are facing unprecedented pressures from regulators and examiners, and capital pressures for net interest margins and fee income. Often they don’t have the benefit of “economies of scale” or the resources, people, and capital, to invest in the infrastructure demands of vendor due diligence, regulatory compliance…

Three Things That Go Wrong with Data Reports

By Rich Jones | August 19, 2018

A consistent issue most credit unions have is the lack of consistency from one report to the next. To diagnose why this inconsistency exists we should look first at these three elements of the report: Timing – two reports run at two different end times or interval times will tell different stories. But it’s not…

Report Inconsistencies are Frustrating

By Rich Jones | June 28, 2018

One of the biggest frustrations found in most credit unions is the numbers between two or more departments don’t jive. The conversation almost always leans toward trying to figure out which data set is correct, which one to believe. The ultimate goal for these organizations is to find that elusive “one source of truth.” So,…

Is Your Culture Ready for Data Analytics?

By Rich Jones | June 27, 2018

  When most of us think about data, we think about numbers, charts, graphs, and reports. However, we need to talk about CULTURE. Collecting, aggregating, normalizing, manipulating, and presenting data seems to consume the conversation. However, here is the question we need to ask ourselves, “Is our culture ready to become truly data-driven?” Too often…

Three BIG Data Myths

By Rich Jones | June 18, 2018

Ignoring these myths could be catastrophic to your data strategy.

Creating a Digital Culture in Five Steps

By Rich Jones | May 23, 2018

Mobile utilization is now the preferred method for consumers to manage their money and make deposits, transfers, and payments. Too often, credit union staff is not keeping pace with member adoption of the digital channels. What can a credit union do to prepare their team to support their member’s digital needs? Nurture a digital culture…