Recent Posts

Branching Strategy, It Starts with the Member

By Rich Jones | May 11, 2020

Historically branches are seen as transaction channels. Today, this view of branches has changed and continues to evolve. Members and potential members like the convenience of brick and mortar, they like the demonstration of financial strength and security. Still, the truth is, they rely less on branches for their daily, weekly, and monthly transaction business…

5 Reasons to Redefine Leadership

By Rich Jones | May 8, 2020

Too often, leadership is seen as the job of the chosen few and dictated by the org chart. Let’s move past this arcane concept and change our paradigm. Leadership isn’t for the few; leadership is for the masses. Here is why I know this to be true: Marine Corps boot camp taught me that when…

Leading Change in Eight Steps

By Rich Jones | April 29, 2020

All teams have three participants: change agents, change neutrals, and change resistors. The key to leading change is empowering the change agents, influencing the change equivocators, and helping the change resistors understand the WIIFM (what’s in it for me). Here are the critical steps to leading change. First, identify who fits into these categories because…

Leadership, a Journey Without End

By Rich Jones | April 23, 2020

The common denominators of respected leaders are they never stop learning, and they never stop teaching. Leadership takes a significant commitment to the journey of others. It is fraught with setbacks, mistakes, tough decisions, and pride. The unwavering leadership commitment is to help others take risks, make mistakes, do things wrong, and from all that…

Is There a Place for a Humble Leader?

By Rich Jones | April 6, 2020

Some lead with ego, and some lead with humility. Which are the most successful leaders? Let’s look at history. Leading with ego, we all have a list that jumps to mind because you’ve probably known or worked for these leaders. I immediately think of Ken Lay of ENRON fame and Joe Nacchio of USWest, leaders…

Strategic Planning and the Pandemic

By Rich Jones | March 31, 2020

Here is what we know. We are in the middle of a pandemic. This situation has forced each of us to rethink and reimage how we do business. There is a tendency to hunker down and attack the urgent needs of members, staff, and the credit union. We get done what is critical at the…

Pandemic – Marketing Needs to Talk!

By Rich Jones | March 16, 2020

Like you, I have received several emails, seen numerous Facebook and Twitter posts on how banks and credit unions are handling the Coronavirus. Typically these posts and emails start with something like, “We care about your safety…” and then they talk about how they are making banking safe by cleaning their branches and protecting their…

Creating a Personal Leadership Brand

By Rich Jones | March 16, 2020

Have you ever defined your leadership brand? If you haven’t identified the attributes of your brand, now is the time. The process is simple but deliberate. What is a personal brand? A personal brand includes those attributes that make you who you are and how those around you expect you to act and behåave in…

How Passion Impacts your Presence

By Rich Jones | March 9, 2020

When people watch you day to day, they get a pretty good idea of how you feel about your life, your choices, and your job.  It doesn’t take long for someone to figure out if you LOVE what you are doing.  Recently I had distinct experiences where I could tell who loved what they were…