Recent Posts

Trigger Points = Leadership Fails

By Rich Jones | March 30, 2021

Trigger points are those moments when our brain turns off, and our actions and reactions become “instinctive.” You know them, and you have them. Something happens that “sets you off.” It is a response that comes from deep inside, and it happens without you even thinking about what is happening. It is very visceral. Your…

Career Change is about the Reinvention of Self

By Rich Jones | March 29, 2021

Career change is about re-invention of self…

Great Endings yield Great Beginnings

By Rich Jones | March 24, 2021

Change is in my DNA. We don’t need to face change; we also need to embrace change. If you feel your credit union or CUSO needs to look at change differently and would like the steps to implement change,  my core competencies include the following:Digital transformation – building a digital strategy, the tactics, the organizational…

Are You Running To, From, For or Against?

By Rich Jones | February 23, 2021

We’re all running 1000 miles an hour, but are we running in the right direction for the right reason? Running to – this is goal-driven running. It is having a valid endpoint and a commitment to get there. If you are training for a half marathon, your goal is distinct and specific. “I am going…

Three Must Haves in your Strategic Plan

By Rich Jones | February 15, 2021

As you move into our strategic planning and budgeting cycles, there are three must-haves when crafting a prosperous future for your credit union: A Plan for Transformation:  Strategic Plans should be designed to transform the organization. If the culture is, “If it ain’t broke, don’t fix it,” then don’t waste your time and money doing…

What’s Up With Bank Websites? 7 Things to Fix What’s Broken

By Rich Jones | February 10, 2021

Bank websites look at them. They are ugly. They look like someone puked products and offers all over your iPad. They require the user to scroll endlessly. They have complex navigation points and menus, menus, and more menus. To research, find and buy requires many clicks. All of this is friction. Why can’t banks get…

Leadership Begins and Ends with Honesty

By Rich Jones | February 8, 2021

When you look back at past bosses you respected, bosses that were okay and bosses, how can I say it, needing a significant reboot, what made them different? I liked a boss that was honest with me. It seemed they knew when I messed up, it was unintentional. That doesn’t mean they overlooked my failures,…

Getting Your Ducks in a Row – Strategic Planning

By Rich Jones | February 4, 2021

We often think about strategic planning as a one or two-day event that involves some crucial steps: Validating your mission, vision, values Doing a SWOT (Strength, Weakness, Opportunities, Threats) analysis Thinking BIG about what you want to become Identifying 3-5 vital strategic initiatives that will take you to this future place These four steps are…

Marketing Must Know These Key Ratios

By Rich Jones | December 14, 2020

The primary Business Model for credit unions is straightforward. It is Money in Money out. Credit unions buy money ( deposits) from members (Cost of Funds) and then loans out those deposits to Members (Interest Income) at a higher interest rate (Margin). Of course, there are multitudes of nuance to this model, that’s why credit…