Recent Posts

2019 is not a year for Wimps

By Rich Jones | December 31, 2018

Are you a resolutions person? Personally, I’m not a big fan of resolutions. It seems they are just another way to procrastinate what you should have done days, weeks, months, or even, years ago. What I prefer to do to celebrate a new year is to evaluate, reinvent, and re-energize my focus and attention. How…

Make your Strategic Plan a Hero’s Story

By Rich Jones | December 4, 2018

When doing a strategic plan, most organizations really are good at thinking with aspiration, hope, and promise. Where the “failure” happens is on the execution of the plan. If you think about engaging movies, they all seem to be stories that include a variation of the hero’s journey. “Lord of the Rings”, “Star Wars”, and…

Strategic Planning is Like Running a Half-Marathon

By Rich Jones | November 27, 2018

Strategic planning for a lot of companies is an annual exercise in thinking big, dreaming of possibilities. Unfortunately, for a lot of these organizations, strategic planning stops there and this annual ritual that when the ritual is done, everyone returns back to business as usual. Let’s stop for a minute to really understand what strategic…

Branching Strategy, It Starts with the Member

By Rich Jones | September 13, 2018

Historically branches are seen as transaction channels. Today, this view of branches has evolved and continues to evolve. Members and potential members like the convenience of brick and mortar, they like the demonstration of fiscal strength and security but the truth is, they rely less on branches for their daily, weekly and monthly transaction business…

Data-Driven Marketing Primer

By Rich Jones | September 11, 2018

For marketers today, it was essential to bring to light how the Marketing team will provide offers to members as it’s a significant change to our traditional methodology. The new approach is designed to provide improved, more consistent and more relevant product offers using the wealth of data from our core and your ancillary systems…

Air Travel, Leading and Stress

By Rich Jones | September 5, 2018

Stress is part of our lives. Outside forces can cause us stress, and we can cause stress for others and ourselves. Air travel is a source of stress; that’s what makes it a good metaphor for stress management behaviors. Many people find air travel very stressful. The stress surrounding air travel is not unlike the…

Five Strategic Questions for the Board and Senior Management

By Rich Jones | September 2, 2018

It’s a strange time for credit unions. Credit unions are facing unprecedented pressures from regulators and examiners, and capital pressures for net interest margins and fee income. Often they don’t have the benefit of “economies of scale” or the resources, people, and capital, to invest in the infrastructure demands of vendor due diligence, regulatory compliance…

Three Things That Go Wrong with Data Reports

By Rich Jones | August 19, 2018

A consistent issue most credit unions have is the lack of consistency from one report to the next. To diagnose why this inconsistency exists we should look first at these three elements of the report: Timing – two reports run at two different end times or interval times will tell different stories. But it’s not…

Report Inconsistencies are Frustrating

By Rich Jones | June 28, 2018

One of the biggest frustrations found in most credit unions is the numbers between two or more departments don’t jive. The conversation almost always leans toward trying to figure out which data set is correct, which one to believe. The ultimate goal for these organizations is to find that elusive “one source of truth.” So,…