Recent Posts

Three Must Haves in your Strategic Plan

By Rich Jones | February 15, 2021

As you move into our strategic planning and budgeting cycles, there are three must-haves when crafting a prosperous future for your credit union: A Plan for Transformation:  Strategic Plans should be designed to transform the organization. If the culture is, “If it ain’t broke, don’t fix it,” then don’t waste your time and money doing…

What’s Up With Bank Websites? 7 Things to Fix What’s Broken

By Rich Jones | February 10, 2021

Bank websites look at them. They are ugly. They look like someone puked products and offers all over your iPad. They require the user to scroll endlessly. They have complex navigation points and menus, menus, and more menus. To research, find and buy requires many clicks. All of this is friction. Why can’t banks get…

Leadership Begins and Ends with Honesty

By Rich Jones | February 8, 2021

When you look back at past bosses you respected, bosses that were okay and bosses, how can I say it, needing a significant reboot, what made them different? I liked a boss that was honest with me. It seemed they knew when I messed up, it was unintentional. That doesn’t mean they overlooked my failures,…

Getting Your Ducks in a Row – Strategic Planning

By Rich Jones | February 4, 2021

We often think about strategic planning as a one or two-day event that involves some crucial steps: Validating your mission, vision, values Doing a SWOT (Strength, Weakness, Opportunities, Threats) analysis Thinking BIG about what you want to become Identifying 3-5 vital strategic initiatives that will take you to this future place These four steps are…

Marketing Must Know These Key Ratios

By Rich Jones | December 14, 2020

The primary Business Model for credit unions is straightforward. It is Money in Money out. Credit unions buy money ( deposits) from members (Cost of Funds) and then loans out those deposits to Members (Interest Income) at a higher interest rate (Margin). Of course, there are multitudes of nuance to this model, that’s why credit…

To Be a Great Leader Requires You to Be Wrong

By Rich Jones | December 11, 2020

Have you worked for a boss with all the answers and didn’t need new ideas or recommendations? In your humble opinion, was he/she that smart? Would the department, project, or organization have benefited from a boss that was not a “know it all”? As you start to add leadership to your job description, remember the…

3 Steps to Team Alignment

By Rich Jones | December 10, 2020

How often have you worked with a team that isn’t on the same page? This familiar work situation of being misaligned is not the team’s fault, but the leader/manager’s responsibility. What Elements are required for Team Alignment? 1. Purpose 2. Culture 3. Values When any of these three elements are out of alignment, the result…

Leaders Don’t Listen? Really?

By Rich Jones | September 30, 2020

Condoleezza Rice once said, “When you’re in a position of authority, you need truth-tellers around you.” Did she hit the mark? You bet.First, let us agree that one element of leadership is the authority. To be a leader, you must have some authority. This authority isn’t determined by power but by your ability to motivate,…

The Eight Attributes of a Transformational Leader

By Rich Jones | September 30, 2020

I have been very lucky to work for CEOs who understood the principle that leadership is not about doing business as usual but about transforming the organization. Transformation is what differentiates a capable leader from a great leader. Transformational leadership is not easy. It is fraught with risk and reward, angst and celebration, stress and…