Recent Posts

3X3 Essentials for Business Development

By Rich Jones | June 2, 2021

Business Development success is essential regardless of your credit union’s field of membership. BD success requires focusing on three critical measures: growing members, assets, and balances; the first 3 of the 3X3. Generating sustainable growth of members and assets is the key to a credit union’s survival. Even if one of your credit union’s key…

The Basics of a Successful Career

By Rich Jones | May 28, 2021

We enter the business world with the expectation that we are starting up a trajectory that will always climb to the next promotion, a continual progression of responsibility and authority. This belief is a myth. Rarely is a career path a constant climb up the ladder? A career path is a “hero’s journey,” one beset…

CMOs Need to Measure and Analyze the Data!

By Rich Jones | May 20, 2021

The CMO is faced with a constant challenge to prove the value of their marketing efforts. The channels we use continue to grow, the technology continues to innovate, and the consumer expects more personalization and customization of offers than ever before. To be successful, CMOs must collect, segment, analyze and visualize the data to create…

4 Steps to Protecting your Company’s Brand – Values

By Rich Jones | May 11, 2021

CEO resigns after VW found cheating on their emission promise. CEO convicted for selling food that the company knew was unsafe. CEO of a major auto manufacturer is in a media firestorm because her company did not disclose or order a recall for a known ignition switch problem. These are just three of the BIG…

Seven Steps to Collaboration in Disagreement

By Rich Jones | April 27, 2021

When all parties are agreeable, collaboration is easy. It is when the parties are not agreeable that a leader goes to work. Disagreements can come from many sources and for many reasons, but the key to connecting opposing positions starts with understanding all sides. How can a leader create a collaborative effort when disagreement is…

Leadership Stories we Tell Ourselves and Teach Others

By Rich Jones | April 20, 2021

Often we’ve written a script in our heads that may or may not be accurate. But this script can be limiting us from attaining our full potential. In this linked post (Is Your “Story” Holding You Back? Six Ways to Rewrite It—and Supercharge Your Power by Nancy D. O’Reilly, PsyD), we discover ways our stories are limiting…

Leading from the Back is an Art

By Rich Jones | April 15, 2021

We often see a leader as the point person, but the reality is leaders very seldom take the point, and when all goes well, maybe they shouldn’t. Leadership doesn’t take courage; it takes owning the responsibilities of their decisions but then must also inspire the courage of others to act on those decisions. Taking responsibility…

Leadership and GPS – “Recalculating”

By Rich Jones | April 2, 2021

Life would be great if we had a “life GPS.” You know, “Darn, I missed that exit,” followed by an immediate “recalculating” from a calm voice. It didn’t matter how I failed to follow instructions; the beautiful GPS voice kept me from losing sight of my goal and helped me readjust my tactics with that…

Tough Conversations of Leadership

By Rich Jones | March 30, 2021

Leadership requires mutual trust but also the courage to talk the truth. I am surprised when I learn a “leader” is hesitant to have tough conversations about attitude or performance. It is even more shocking when I discover they keep performance files on direct reports discussed at annual or semi-annual performance reviews. Employees have expectations…