Recent Posts

So You Want to Be a Leader; A 3 Step Primer

By Rich Jones | January 2, 2019

First, let’s define leadership. Leadership IS NOT about title, rank, direct reports or hierarchal power. Leadership IS about creating change. A person that is not creating change is maybe good at tasks and people management but not a leader. Being a leader requires the individual to have the courage to take risks, use her/his voice…

White Papers

By Rich Jones | January 1, 2019

Career Setback or “The Sky Is Falling”?

By Rich Jones | January 1, 2019

If it hasn’t happened yet, it will. Suddenly, seemingly out of the blue, you get; pick one: Demoted, laid off, fired, passed over, or criticized for your execution of a project. What happens next will determine your future for a long, long time. When a career setback happens, it will most likely be very emotional.…

Lifetime Acheivement

By Rich Jones | January 1, 2019

2019 is not a year for Wimps

By Rich Jones | December 31, 2018

Are you a resolutions person? Personally, I’m not a big fan of resolutions. It seems they are just another way to procrastinate what you should have done days, weeks, months, or even, years ago. What I prefer to do to celebrate a new year is to evaluate, reinvent, and re-energize my focus and attention. How…

Make your Strategic Plan a Hero’s Story

By Rich Jones | December 4, 2018

When doing a strategic plan, most organizations really are good at thinking with aspiration, hope, and promise. Where the “failure” happens is on the execution of the plan. If you think about engaging movies, they all seem to be stories that include a variation of the hero’s journey. “Lord of the Rings”, “Star Wars”, and…

Strategic Planning is Like Running a Half-Marathon

By Rich Jones | November 27, 2018

Strategic planning for a lot of companies is an annual exercise in thinking big, dreaming of possibilities. Unfortunately, for a lot of these organizations, strategic planning stops there and this annual ritual that when the ritual is done, everyone returns back to business as usual. Let’s stop for a minute to really understand what strategic…

Branching Strategy, It Starts with the Member

By Rich Jones | September 13, 2018

Historically branches are seen as transaction channels. Today, this view of branches has changed and continues to evolve. Members and potential members like the convenience of brick and mortar, they like the demonstration of financial strength and security, but the truth is, they rely less on branches for their daily, weekly and monthly transaction business…

Data-Driven Marketing Primer

By Rich Jones | September 11, 2018

For marketers today, it was essential to bring to light how the Marketing team will provide offers to members as it’s a significant change to our traditional methodology. The new approach is designed to provide improved, more consistent and more relevant product offers using the wealth of data from our core and your ancillary systems…