Marketing
Five Strategic Questions for the Board and Senior Management
It’s a strange time for credit unions. Credit unions face unprecedented pressures from regulators and examiners and capital pressures for net interest margins and fee income. Often they don’t benefit from “economies of scale” or the resources, people, and capital, to invest in the infrastructure demands of vendor due diligence, regulatory compliance, or technology demands…
Read MoreDon’t Leave your Data to Amateurs
Financial institutions own tremendous amounts of data that can provide valuable insights. How many FIs are taking advantage of this data for their strategic planning, decision-making, or marketing? Data utilization is not just about mining for shiny objects; it’s also about collecting, aggregating, cleansing, reporting, visualizing, and creating “I think” to “I know” because the…
Read More5 Steps to Making your Culture Real
We’ve all heard the nightmare stories of a business’s reputation being damaged by significant cultural attributes failures. Maybe the failure is with their values. Significant companies have faced huge fines, and executives have gone to jail for not living up to their published values. These companies include Wells Fargo, Volkswagen, General Motors, Purdue Pharmaceuticals, and…
Read MoreWords Matter in Leadership
“Words Matter,” I did not create this phrase, the first time I heard it was from a great CEO I worked for, Gerry Agnes, at Elevations Credit Union. He used this short statement often. However, these two words take on a lot of nuanced meanings. When used in grammar and spelling, words say a lot…
Read MorePreparing Your Culture Ready for Data Analytics
When most of us think about data, we think about numbers, charts, graphs, and reports. However, we need to talk about CULTURE. Collecting, aggregating, normalizing, manipulating, and presenting data seems to consume the conversation. However, here is the question we need to ask ourselves, “Is our culture ready to become truly data-driven?” Too often organizations…
Read MoreCulture = Rules of Engagement
It seems companies either overcomplicate or ignore their Culture. The reality is, your company’s Culture can, and should be, a way you can differentiate yourself from your competition, especially in the financial services world. Think of Culture as a pathway to creating a “competition of one.” A “competition of one” means you have no other…
Read MoreData-Driven Marketing – A Primer
For marketers today, it was essential to bring to light how the Marketing team will provide offers to members as it’s a significant change to our traditional methodology. The new approach is designed to provide improved, more consistent and more relevant product offers using the wealth of data from our core and your ancillary systems…
Read MoreBehavior is your Brand
Branding is often seen through the wrong lens. It is often seen as a combination of your logo, promise, voice, font, and color palette. But to leave it there is an injustice to what brand really is. The brand is behavior. The behaviors your members/customers experience when they engage your employees, products, and services. Think…
Read MoreM&A – Don’t ignore the Culture
One of the primary growth strategies for credit unions includes Mergers and Acquisitions. Any decent CFO can aggregate the income statements and balance sheets and forecast the impact on the key ratios to establish the business case. The CTO can identify the projects to convert or combine technology platforms. The COO can consolidate the processes.…
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