Posts Tagged ‘growth’
5 Key Ratios Marketing Must Know
Credit union marketers must grow beyond ad buys, graphic design, copywriting, brochures, web design, SEO, SEM, and PR. A marketer must understand what Key Ratios they can impact and how. Knowing how marketing impacts the financials will dramatically change the conversation marketers have with the CEO and CFO. Here are five Key Ratios that Marketers…
Read MoreFive Strategic Questions for the Board and Senior Management
It’s a strange time for credit unions. Credit unions are facing unprecedented pressures from regulators and examiners, and capital pressures for net interest margins and fee income. Often they don’t have the benefit of “economies of scale” or the resources, people, and capital, to invest in the infrastructure demands of vendor due diligence, regulatory compliance…
Read MoreCredit Union Culture in a #metoo World
#Metoo has created a new world of awareness and change in our society. After reading multiple posts from family, friends, and co-workers, I was shocked at how widespread gender and sexual harassment was in the workplace. When you see #metoo posts from your daughter and daughter-in-law, it saddens me to the core. Everyone needs to…
Read MoreWork-Life Balance is a Myth
Wouldn’t it be nice if our lives were compartmentalized into neat little boxes? This box is for work; this box is for play, this box is for friends, this box is for the family – you get the point. However, life doesn’t work this way. Life is a giant mash-up of all of these parts,…
Read MoreGreat Endings yield Great Beginnings
December 31, 2014 is my final day at Eli Lilly FCU (soon to be know as Elements Financial). Rumors of my retirement at premature, it just isn’t in my DNA. Rich 4.0 (see http://leading2leadership.com/2014/08/02/rich-4-0-the-reinvention-of-self/) will be working as an independent strategy consultant or with a progressive bank/credit union vendor. My core competencies include the following:…
Read MoreLeadership – Ya Gotta Get Prickly
The biggest threat to a team or organization is complacency. The minute a team is okay with the status quo, all growth, innovation, and improvement stops. One symptom of complacency is groupthink. This situation occurs when everyone sits in a meeting in silence, and the robotic bobble-heads begin to bob with every agenda item. We’ve all…
Read MoreThe Rainmaker in Business Development
“We have 537 Select Employer Groups.” Pick a number, but how often have we heard this kind of boast? It can be the boast by a multi-common bond or a community field of membership credit union. Is this model of adding hundreds of small businesses into our membership prospects creating anything other than incremental growth…
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