Twelve Steps to Bonding with Your Members

Unlike traditional banks, credit unions have a mission to serve their members, not shareholders. This fundamental difference makes building solid and lasting relationships with their members possible. To make members love their credit union, focusing on delivering exceptional service, fostering trust, and offering financial products that meet their needs is essential. Below, I will explore…

Read More

Should YOU Consider a Fractional Executive?

To thrive in today’s ever-evolving financial landscape, credit unions must adapt, innovate, and strategically manage their operations. One innovative solution that credit unions are increasingly turning to is the fractional executive. Fractional executives are experienced professionals who work, typically as contract employees, part-time or on a project basis, to provide specialized expertise and leadership. In…

Read More

Five Lessons in Resilience 9/11 Taught Us

Most of us remember the horror of watching two planes fly into the World Trade Center towers. I remember watching the second plane fly into the south tower. It was like watching a movie, but it was real and terrifying. Even after 20 years, I still feel a deep sorrow when I reflect on this…

Read More

You Got that Job. Now Stay Humble!

Maybe you’ve observed this situation. Someone gets promoted to a role they have aspired to attain for years. Almost instantly, their communication takes on a new tone, and maybe arrogance creeps into their behaviors. Several years ago, I read an article about someone who had taken over my previous job. In the article, my successor…

Read More

A Culture of Accountability, the Pathway to Strategic Success

Building a culture of accountability within a credit union is crucial for fostering transparency, responsibility, and overall success. Here are some steps and strategies to help you establish and nurture a culture of accountability: Building a culture of accountability takes time and consistent effort. It’s a collective journey that involves everyone in the credit union…

Read More

To Get a Seat at the Table, Become a Strategic Thinker

Becoming a strategic thinker involves developing a specific mindset and skillset to analyze situations, make informed decisions, and plan for the future holistically and effectively. Here are some steps you can take to cultivate strategic thinking: Remember that becoming a strategic thinker is a journey that requires intentionality, dedication, practice, and adaptability. Over time, you’ll…

Read More

When Certifications and Soft Skills Collide: Navigating the Hilarious Maze of Career Advancement

In the wacky world of career advancement, a cosmic dance exists between certifications and soft skills. It’s like watching two rivaling dance troupes—one comprised of highly qualified robots armed with certificates and the other filled with quirky humans armed with charm and wit. Think of River Dance competing with Freestyle Jazz Dance. The result? A…

Read More

Harmony of Purpose in Strategic Execution

In the fast-paced and ever-changing financial services landscape, the successful execution of a strategic plan is crucial to a credit union’s growth and sustainability. However, even the most well-crafted strategies can fall short of their intended outcomes if they are not effectively aligned with a consistent and disciplined culture. Cultural alignment is pivotal in strategic…

Read More

Building a Niche Marketing Strategy

Building a sustainable niche marketing strategy involves careful planning, research, and implementation. Here are 14 steps you can follow to develop a sustainable niche marketing strategy: Remember, building a sustainable niche marketing strategy requires patience and consistency. It’s essential to stay committed to your target niche, adapt to changes in the market, and continuously innovate…

Read More