Twelve Steps to Bonding with Your Members

Unlike traditional banks, credit unions have a mission to serve their members, not shareholders. This fundamental difference makes building solid and lasting relationships with their members possible. To make members love their credit union, focusing on delivering exceptional service, fostering trust, and offering financial products that meet their needs is essential. Below, I will explore…

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Should YOU Consider a Fractional Executive?

To thrive in today’s ever-evolving financial landscape, credit unions must adapt, innovate, and strategically manage their operations. One innovative solution that credit unions are increasingly turning to is the fractional executive. Fractional executives are experienced professionals who work, typically as contract employees, part-time or on a project basis, to provide specialized expertise and leadership. In…

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Discovering Your Niche

How Credit Unions Can Identify and Serve Unique Markets Credit unions are known for their community-based approach and member-centric services. While larger banks are designed to cater to a broad spectrum of customers, “being all things to all people,” credit unions can have a distinct advantage by serving specific niche markets that require customized products…

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Five Lessons in Resilience 9/11 Taught Us

Most of us remember the horror of watching two planes fly into the World Trade Center towers. I remember watching the second plane fly into the south tower. It was like watching a movie, but it was real and terrifying. Even after 20 years, I still feel a deep sorrow when I reflect on this…

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Make your strategic planning process INCLUSIVE

Strategic planning is an essential part of any organization’s success. It helps businesses to define their goals, set priorities, and allocate resources effectively. In today’s diverse and rapidly evolving work environment, it’s more important than ever to prioritize inclusivity in all aspects of business planning, especially strategic planning. Being more inclusive in strategic planning will…

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A Culture of Accountability, the Pathway to Strategic Success

Building a culture of accountability within a credit union is crucial for fostering transparency, responsibility, and overall success. Here are some steps and strategies to help you establish and nurture a culture of accountability: Building a culture of accountability takes time and consistent effort. It’s a collective journey that involves everyone in the credit union…

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To Get a Seat at the Table, Become a Strategic Thinker

Becoming a strategic thinker involves developing a specific mindset and skillset to analyze situations, make informed decisions, and plan for the future holistically and effectively. Here are some steps you can take to cultivate strategic thinking: Remember that becoming a strategic thinker is a journey that requires intentionality, dedication, practice, and adaptability. Over time, you’ll…

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Get Closer to Your Member with Nano Strategies

Nano strategies at a credit union would refer to implementing highly focused, granular, and member-centric approaches to achieve various goals, such as improving member experience, enhancing operational efficiency, and increasing financial performance. These strategies involve leveraging technology, data, and innovative practices to create personalized experiences and streamline processes. Here are some examples of what nano…

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Financial Education, Literacy, or Wellness – Oh My!

In credit unions, Financial Education, Financial Literacy, and Financial Wellness are seemingly interchangeable, but each has a distinct meaning and purpose. What does your credit union want to become in the eyes of your members and the community? Which of these options will differentiate you from other financial providers? Financial Education: Financial education provides consumers…

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