Leadership Brand – Supercharge Your Career

Have you ever defined your leadership brand? If you haven’t, now is the time. The process is simple but deliberate and does not happen overnight. It is a hero’s journey, so expect multiple opportunities to learn from your mistakes and to rely heavily on allies. Why is Your Brand Journey Important? It Enhances Your Credibility…

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Facing Career Disruption?

Career disruption creates anxiety. It presents itself in many forms: you feel your influence is waning, there is a potential for layoffs, the company’s performance is missing targets, or layoffs have been announced. These palatable disruptions often cause you to become fearful, more risk-averse, or even to try to become invisible. You should do the…

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The Friction Paradox – Compliance vs User Experience

Friction /?frikSH?n/ noun – Any unnecessary obstacles users encounter while interacting with banking products or services. These manifest in various forms, including cumbersome account opening procedures, complex loan applications, processes that are not aligned or consistent from channel to channel, or outdated digital interfaces. While some friction is essential for security and regulatory compliance, excessive…

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Marketing Must Be Seen!

Marketing is not just an expense line; it is a strategic partner as credit unions face challenges adapting to rapidly evolving consumer preferences and technological advancements. By reimagining marketing’s place and purpose, credit unions can attract new members and reshape perceptions among their executives. First, let’s identify what marketing can and cannot control. What marketing…

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ALM 101 for Marketing

Asset Liability Management (ALM) at a credit union refers to the strategic management of assets and liabilities to ensure the credit union’s financial stability, liquidity, and profitability. Here’s what it involves: Asset Liability Management at a credit union is a comprehensive approach to balancing the institution’s assets and liabilities to optimize financial performance, manage risks…

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Is Your Org Structure Shackling Strategic Success?

Credit unions need to see their organizational structure as an organism, NOT a hierarchy. Innovation and adaptability reign supreme in credit unions. Being locked into a legacy organizational structure in a cross-functional, cross-silo operating environment often stifles short and long-term success. While these structures may have served the credit union well in the past, they…

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The Empathic Leader: Investing in People Through Active Listening

Investing in people has taken center stage in the ever-evolving business and leadership landscape. As organizations recognize the importance of their most valuable and expensive asset – their employees – the focus has shifted towards fostering a workplace culture prioritizing empathy and active listening. Leaders who prioritize their teams foster a culture of belonging where…

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Feeling Pressure for a Hasty Executive Hiring Decision?

Recently, I have observed several credit unions make hiring mistakes for key executives, including CEOs. The disruption these “hasty hires” cause is palatable. In one situation, a CEO who lacked the strategic mindset the credit union needed was hired. In another, there was a significant skill gap; they hired a “finance person” when they needed…

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