Leaders, Avoid “Bobbleheads”

In leadership, the tendency to surround oneself with individuals who constantly nod in agreement—often called ‘bobbleheads’ due to their constant nodding—can be detrimental to effective decision-making, innovation, and overall credit union success. This behavior can lead to a lack of critical evaluation of ideas, as everyone agrees without questioning or offering alternative viewpoints. While it…

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Is Your Org Structure Top-Heavy?

First, let’s understand the impact of a top-heavy organizational structure on a credit union’s effectiveness, efficiency, and overall performance, which is critical. Here are the risks a top-heavy organization poses: Addressing a top-heavy organizational structure can be a significant challenge for a new CEO. Still, there are several practical steps to streamlining the organization and creating…

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10 Reasons to Hire a CMO as the New CEO

Credit union boards seem to default to a CFO or COO as the new CEO. The thinking is sound; credit unions are a business of money (finance) and serving members (operations), which are the two key skill sets of the CFO and COO, respectively. But, in the dynamic business landscape of credit unions, the Chief…

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From an Executive to a Strategist – Changing Perceptions.

One complaint I hear from most CEOs about marketing, lending, and operational executives is, “I need my leadership to be more strategic.” But most executives aren’t sure what that really means, and often, the CEO struggles to explain it.  Strategists play a distinct role compared to other executives within an organization. Here are fundamental differences…

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Leadership Brand – Supercharge Your Career

Have you ever defined your leadership brand? If you haven’t, now is the time. The process is simple but deliberate and does not happen overnight. It is a hero’s journey, so expect multiple opportunities to learn from your mistakes and to rely heavily on allies. Why is Your Brand Journey Important? It Enhances Your Credibility…

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Facing Career Disruption?

Career disruption creates anxiety. It presents itself in many forms: you feel your influence is waning, there is a potential for layoffs, the company’s performance is missing targets, or layoffs have been announced. These palatable disruptions often cause you to become fearful, more risk-averse, or even to try to become invisible. You should do the…

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The Friction Paradox – Compliance vs User Experience

Friction /?frikSH?n/ noun – Any unnecessary obstacles users encounter while interacting with banking products or services. These manifest in various forms, including cumbersome account opening procedures, complex loan applications, processes that are not aligned or consistent from channel to channel, or outdated digital interfaces. While some friction is essential for security and regulatory compliance, excessive…

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Marketing Must Be Seen!

Marketing is not just an expense line; it is a strategic partner as credit unions face challenges adapting to rapidly evolving consumer preferences and technological advancements. By reimagining marketing’s place and purpose, credit unions can attract new members and reshape perceptions among their executives. First, let’s identify what marketing can and cannot control. What marketing…

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ALM 101 for Marketing

Asset Liability Management (ALM) at a credit union refers to the strategic management of assets and liabilities to ensure the credit union’s financial stability, liquidity, and profitability. Here’s what it involves: Asset Liability Management at a credit union is a comprehensive approach to balancing the institution’s assets and liabilities to optimize financial performance, manage risks…

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