Data-Driven Marketing – A Primer

For marketers today, it was essential to bring to light how the Marketing team will provide offers to members as it’s a significant change to our traditional methodology. The new approach is designed to provide improved, more consistent and more relevant product offers using the wealth of data from our core and your ancillary systems…

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Career Decision – Stay or Leave

One of the most important decisions a leader can make in their role is “stay or leave.” Still, it is amazing how many otherwise very competent, seemingly successful people make a terrible decision. Be strategic with this decision. Is the feeling of career crisis due to a: Struggling business model? Bad boss? Acknowledge bosses change?…

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Strategic Planning is the Easy Part

Working with organizations across the country, I see a familiar process when doing their strategic planning. A typical process I’ve observed is loosely following these steps: Once a year a strategic planning event is scheduled with the Board and a few key executives The event starts with a “state of the industry today” presentation, typically…

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Behavior is your Brand

man in blue denim jacket doing hand sign

Branding is often seen through the wrong lens. It is often seen as a combination of your logo, promise, voice, font, and color palette. But to leave it there is an injustice to what brand really is. The brand is behavior. The behaviors your members/customers experience when they engage your employees, products, and services. Think…

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Pay for Performance and Reputation Risk

An increasing trend in the financial services sector is “pay for performance.” This practice shows up in several formats: Commission – rep is paid a percentage of balances acquired Incentive – rep is paid per closed referral Bonus – rep is paid based on goal performance over a set period (per month, quarter, bi-annually, annually)…

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A Career Transition Essential – Staying Relevant

Navigating a career is never easy. There will be obstacles and disappointments. There will be joys and celebrations. At times, even new opportunities come to you from “out of the blue.” It is when those obstacles, disappointment, and “out of the blue” situations happen is when the true grit of a leader comes to the…

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Leadership: Don’t leave it to Amateurs

If you were to describe your leadership style, what would you say? If you were to define the leadership style of your credit union, what adjectives would you use? Like it or not, we all have a leadership style, and if your credit union has not defined their preferred leadership style, you have many varieties,…

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The Basics of a Successful Career

We enter the business world with the expectation that we are starting up a trajectory that will always climb to the next promotion, a continual progression of responsibility and authority. This belief is a myth. Rarely is a career path a constant climb up the ladder? A career path is a “hero’s journey,” one beset…

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Leadership Stories we Tell Ourselves and Teach Others

Often we’ve written a script in our heads that may or may not be accurate. But this script can be limiting us from attaining our full potential. In this linked post (Is Your “Story” Holding You Back? Six Ways to Rewrite It—and Supercharge Your Power by Nancy D. O’Reilly, PsyD), we discover ways our stories are limiting…

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