CEO
Serving Members as an Act of Stewardship
Several years ago, I worked with Dale Turner, now CEO at TruStone Financial Credit Union. As the VP of Lending, he stood at the podium of an all-staff meeting and challenged the entire credit union to “think for the member, don’t just respond to the member.” Dale had the wisdom to know the difference between…
Read MoreA CEO Problem – The Domino Effect of High Turnover at the Teller Line
Often, the only time the C-Suite becomes involved in recruiting is during the search for a strategic leader. This makes sense, but it is also vital that the C-Suite fully appreciate the impact of high turnover lower in the credit union’s hierarchy and approach these challenges strategically. This deeper dive is essential because high turnover,…
Read MoreLeaders, Avoid “Bobbleheads”
In leadership, the tendency to surround oneself with individuals who constantly nod in agreement—often called ‘bobbleheads’ due to their constant nodding—can be detrimental to effective decision-making, innovation, and overall credit union success. This behavior can lead to a lack of critical evaluation of ideas, as everyone agrees without questioning or offering alternative viewpoints. While it…
Read MoreIs Your Org Structure Top-Heavy?
First, let’s understand the impact of a top-heavy organizational structure on a credit union’s effectiveness, efficiency, and overall performance, which is critical. Here are the risks a top-heavy organization poses: Addressing a top-heavy organizational structure can be a significant challenge for a new CEO. Still, there are several practical steps to streamlining the organization and creating…
Read More10 Reasons to Hire a CMO as the New CEO
Credit union boards seem to default to a CFO or COO as the new CEO. The thinking is sound; credit unions are a business of money (finance) and serving members (operations), which are the two key skill sets of the CFO and COO, respectively. But, in the dynamic business landscape of credit unions, the Chief…
Read MoreLeadership Brand – Supercharge Your Career
Have you ever defined your leadership brand? If you haven’t, now is the time. The process is simple but deliberate and does not happen overnight. It is a hero’s journey, so expect multiple opportunities to learn from your mistakes and to rely heavily on allies. Why is Your Brand Journey Important? It Enhances Your Credibility…
Read MoreThe Friction Paradox – Compliance vs User Experience
Friction /?frikSH?n/ noun – Any unnecessary obstacles users encounter while interacting with banking products or services. These manifest in various forms, including cumbersome account opening procedures, complex loan applications, processes that are not aligned or consistent from channel to channel, or outdated digital interfaces. While some friction is essential for security and regulatory compliance, excessive…
Read MoreMarketing Must Be Seen!
Marketing is not just an expense line; it is a strategic partner as credit unions face challenges adapting to rapidly evolving consumer preferences and technological advancements. By reimagining marketing’s place and purpose, credit unions can attract new members and reshape perceptions among their executives. First, let’s identify what marketing can and cannot control. What marketing…
Read MoreALM 101 for Marketing
Asset Liability Management (ALM) at a credit union refers to the strategic management of assets and liabilities to ensure the credit union’s financial stability, liquidity, and profitability. Here’s what it involves: Asset Liability Management at a credit union is a comprehensive approach to balancing the institution’s assets and liabilities to optimize financial performance, manage risks…
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