branding
Words Matter in Leadership
“Words Matter,” I did not create this phrase, the first time I heard it was from a great CEO I worked for, Gerry Agnes, at Elevations Credit Union. He used this short statement often. However, these two words take on a lot of nuanced meanings. When used in grammar and spelling, words say a lot…
Read MoreCulture = Rules of Engagement
It seems companies either overcomplicate or ignore their Culture. The reality is, your company’s Culture can, and should be, a way you can differentiate yourself from your competition, especially in the financial services world. Think of Culture as a pathway to creating a “competition of one.” A “competition of one” means you have no other…
Read MoreA Career Transition Essential – Staying Relevant
Navigating a career is never easy. There will be obstacles and disappointments. There will be joys and celebrations. At times, even new opportunities come to you from “out of the blue.” It is when those obstacles, disappointment, and “out of the blue” situations happen is when the true grit of a leader comes to the…
Read MoreGreat Endings yield Great Beginnings
Change is in my DNA. We don’t need to face change; we also need to embrace change. If you feel your credit union or CUSO needs to look at change differently and would like the steps to implement change, my core competencies include the following:Digital transformation – building a digital strategy, the tactics, the organizational…
Read MorePandemic – Marketing Needs to Talk!
Like you, I have received several emails, seen numerous Facebook and Twitter posts on how banks and credit unions are handling the Coronavirus. Typically these posts and emails start with something like, “We care about your safety…” and then they talk about how they are making banking safe by cleaning their branches and protecting their…
Read MoreHow Passion Impacts your Presence
When people watch you day to day, they get a pretty good idea of how you feel about your life, your choices, and your job. It doesn’t take long for someone to figure out if you LOVE what you are doing. Recently I had distinct experiences where I could tell who loved what they were…
Read MoreLearning to be the “Perfectly Imperfect” Me
Mollie Otieno is a new blogger to my site. Here is her introduction of herself – “Perfectly Imperfect”
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