ALM 101 for Marketing

Asset Liability Management (ALM) at a credit union refers to the strategic management of assets and liabilities to ensure the credit union’s financial stability, liquidity, and profitability. Here’s what it involves: Asset Liability Management at a credit union is a comprehensive approach to balancing the institution’s assets and liabilities to optimize financial performance, manage risks…

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Situations a Credit Union Should Use a Fractional Executive

Credit unions often face unique challenges that require expert guidance. In many cases, hiring a full-time executive may not be feasible or necessary. This is where fractional executives come into play. A fractional executive is an experienced professional who provides their expertise part-time or temporarily. The following are situations in which a credit union should…

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Twelve Steps to Bonding with Your Members

Unlike traditional banks, credit unions have a mission to serve their members, not shareholders. This fundamental difference makes building solid and lasting relationships with their members possible. To make members love their credit union, focusing on delivering exceptional service, fostering trust, and offering financial products that meet their needs is essential. Below, I will explore…

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Financial Education, Literacy, or Wellness – Oh My!

In credit unions, Financial Education, Financial Literacy, and Financial Wellness are seemingly interchangeable, but each has a distinct meaning and purpose. What does your credit union want to become in the eyes of your members and the community? Which of these options will differentiate you from other financial providers? Financial Education: Financial education provides consumers…

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Building a Niche Marketing Strategy

Building a sustainable niche marketing strategy involves careful planning, research, and implementation. Here are 14 steps you can follow to develop a sustainable niche marketing strategy: Remember, building a sustainable niche marketing strategy requires patience and consistency. It’s essential to stay committed to your target niche, adapt to changes in the market, and continuously innovate…

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The Purposeless Credit Union

A Hilarious Odyssey of Confusion and Coincidence Step right up for a wild and wacky adventure into the world of a credit union without a purpose. Prepare to be amused, perplexed, and perhaps even a little concerned as we explore the misadventures of an aimless financial institution. Strap on your seatbelts—it’s going to be a…

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Do your employees LIVE your corporate values?

In today’s dynamic business landscape, organizations recognize that corporate values are crucial in shaping their identity, culture, and overall success. We don’t have to look very far to observe situations where the lack of core values has resulted in business failures, reputation damage, fines, legal settlements, and loss of shareholder value. However, values alone are…

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Building a purpose-driven team in 7 steps

Building an extraordinary team is essential for any organization to succeed. However, creating a high-performing team is a complex task, requiring a lot of effort, patience, and commitment from both the team leader and the team members. This article will discuss the steps necessary to build an extraordinary team. Building an extraordinary team requires effort,…

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DEIB must be done correctly!

Diversity, Equity, Inclusion, and Belonging (DEIB) has become a buzzword in the corporate world, with many organizations attempting to implement DEIB strategies. However, a feeble attempt at a DEIB strategy can be dangerous for the company and the individuals it aims to support. The first danger of a feeble attempt at a DEIB strategy is…

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