branding
Financial Education, Literacy, or Wellness – Oh My!
In credit unions, Financial Education, Financial Literacy, and Financial Wellness are seemingly interchangeable, but each has a distinct meaning and purpose. What does your credit union want to become in the eyes of your members and the community? Which of these options will differentiate you from other financial providers? Financial Education: Financial education provides consumers…
Read MoreBuilding a Niche Marketing Strategy
Building a sustainable niche marketing strategy involves careful planning, research, and implementation. Here are 14 steps you can follow to develop a sustainable niche marketing strategy: Remember, building a sustainable niche marketing strategy requires patience and consistency. It’s essential to stay committed to your target niche, adapt to changes in the market, and continuously innovate…
Read MoreThe Purposeless Credit Union
A Hilarious Odyssey of Confusion and Coincidence Step right up for a wild and wacky adventure into the world of a credit union without a purpose. Prepare to be amused, perplexed, and perhaps even a little concerned as we explore the misadventures of an aimless financial institution. Strap on your seatbelts—it’s going to be a…
Read MoreDo your employees LIVE your corporate values?
In today’s dynamic business landscape, organizations recognize that corporate values are crucial in shaping their identity, culture, and overall success. We don’t have to look very far to observe situations where the lack of core values has resulted in business failures, reputation damage, fines, legal settlements, and loss of shareholder value. However, values alone are…
Read MoreBuilding a purpose-driven team in 7 steps
Building an extraordinary team is essential for any organization to succeed. However, creating a high-performing team is a complex task, requiring a lot of effort, patience, and commitment from both the team leader and the team members. This article will discuss the steps necessary to build an extraordinary team. Building an extraordinary team requires effort,…
Read MoreDEIB must be done correctly!
Diversity, Equity, Inclusion, and Belonging (DEIB) has become a buzzword in the corporate world, with many organizations attempting to implement DEIB strategies. However, a feeble attempt at a DEIB strategy can be dangerous for the company and the individuals it aims to support. The first danger of a feeble attempt at a DEIB strategy is…
Read MoreFinancial Literacy vs Financial Wellness – a Consumer’s View
Credit unions and banks across the country have financial literacy on their to-do list, but what consumers need/want is a roadmap to financial wellness, not just financial literacy. Well, what’s the difference? Financial literacy is about understanding money basics. Typically the curriculum includes topics like “how to balance your checkbook,” “what is a savings account,”…
Read MoreImprove your leadership presence!
Leadership presence is a vital aspect of being an effective leader. It refers to how you carry yourself, communicate, and interact with others. Your leadership presence can inspire and motivate people to follow you or create a sense of unease and reluctance. To improve your leadership presence, here are some tips that can help. Changing…
Read MoreNo Succession Plan? What could go wrong?
Succession planning can be seen as a “nice to have,” but it can wait. Umm, not so much. I was an executive with a credit union when the CEO died suddenly at a legislative breakfast at the state capitol. The disruption, disarray, and sense of fear were overwhelming. Key executives were more worried about their…
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