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Building a Niche Marketing Strategy
Building a sustainable niche marketing strategy involves careful planning, research, and implementation. Here are 14 steps you can follow to develop a sustainable niche marketing strategy: Remember, building a sustainable niche marketing strategy requires patience and consistency. It’s essential to stay committed to your target niche, adapt to changes in the market, and continuously innovate…
Read MoreThe Micromanager’s Guide to Being Everywhere and Nowhere at Once
Welcome to the hilariously frustrating world of micromanagement, where the boss’s watchful eye never blinks, and your every move is scrutinized to the point of absurdity. Working for a micromanager is like being trapped in a never-ending episode of “The Truman Show,” where your entire existence is monitored and controlled for the entertainment of your…
Read MoreThe Purposeless Credit Union
A Hilarious Odyssey of Confusion and Coincidence Step right up for a wild and wacky adventure into the world of a credit union without a purpose. Prepare to be amused, perplexed, and perhaps even a little concerned as we explore the misadventures of an aimless financial institution. Strap on your seatbelts—it’s going to be a…
Read MoreLost in Leadership Land
A Hilarious Guide to Leading Without Core Values. Welcome, fellow adventurers, to the treacherous and comical world of leadership without any core values. Buckle up because we’re about to embark on a journey full of confusion, chaos, and questionable decision-making. Get ready to laugh your way through this hilarious guide! The Drifters’ Creed: Without core…
Read MoreSurviving the Bad Boss
A Comedic Guide to Working in a Cubical/Zoom Wilderness Ah, the workplace—the den of dreams, the source of livelihood, and occasionally, the battleground where bad bosses roam like free-range chickens creating chaos, confusion, and much clucking and pooping on everything. If you’ve ever found yourself trapped under the reign of a terrible boss, fear not!…
Read MoreA Case Study of Bold, Transformational Change
This article is for the CEOs and Chief Strategic Officers thinking BOLDLY and going where other organizations have not gone before. Recently I’ve observed and had the joy of working with a couple of credit unions making significant transformations and reinventing their business and service models. If you look at what these credit unions are…
Read MoreDo your employees LIVE your corporate values?
In today’s dynamic business landscape, organizations recognize that corporate values are crucial in shaping their identity, culture, and overall success. We don’t have to look very far to observe situations where the lack of core values has resulted in business failures, reputation damage, fines, legal settlements, and loss of shareholder value. However, values alone are…
Read MoreBuilding a purpose-driven team in 7 steps
Building an extraordinary team is essential for any organization to succeed. However, creating a high-performing team is a complex task, requiring a lot of effort, patience, and commitment from both the team leader and the team members. This article will discuss the steps necessary to build an extraordinary team. Building an extraordinary team requires effort,…
Read MoreDEIB must be done correctly!
Diversity, Equity, Inclusion, and Belonging (DEIB) has become a buzzword in the corporate world, with many organizations attempting to implement DEIB strategies. However, a feeble attempt at a DEIB strategy can be dangerous for the company and the individuals it aims to support. The first danger of a feeble attempt at a DEIB strategy is…
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