Big Data

Data-Driven Marketing Primer

For marketers today, it was essential to bring to light how the Marketing team will provide offers to members as it’s a significant change to our traditional methodology. The new approach is designed to provide improved, more consistent and more relevant product offers using the wealth of data from our core and your ancillary systems…

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Three Things That Go Wrong with Data Reports

A consistent issue most credit unions have is the lack of consistency from one report to the next. To diagnose why this inconsistency exists we should look first at these three elements of the report: Timing – two reports run at two different end times or interval times will tell different stories. But it’s not…

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Report Inconsistencies are Frustrating

One of the biggest frustrations found in most credit unions is the numbers between two or more departments don’t jive. The conversation almost always leans toward trying to figure out which data set is correct, which one to believe. The ultimate goal for these organizations is to find that elusive “one source of truth.” So,…

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Is Your Culture Ready for Data Analytics?

  When most of us think about data, we think about numbers, charts, graphs, and reports. However, we need to talk about CULTURE. Collecting, aggregating, normalizing, manipulating, and presenting data seems to consume the conversation. However, here is the question we need to ask ourselves, “Is our culture ready to become truly data-driven?” Too often…

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Core Integrations Like Solving Cancer?

Although this may seem like an exaggeration, it is extremely hard and costly for a vendor to connect to the core provider. Credit unions are also frustrated by these challenges because they prevent or at best slow down the credit union’s ability to provide their members the best products, services or applications. This slowing down…

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Integrations Standard – The Time Has Come

Fifty-four third party integrations to core; what does this number mean? This number represents: 54 separate IT projects that include hours upon hours of IT resources 54 separate contacts for professional services and the related costs 54 different technologies that may have to be updated or tested with every core or system update 54 times…

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CMOs Need to Measure and Analyze the Data!

The CMO is faced with a constant challenge to prove the value of their marketing efforts. The channels we use to continue to grow, the technology continues to innovate and the consumer expects more personalization and customization of offers than ever before. To be successful, CMOs must collect, segment, analyze and visualize the data to…

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7 Steps to Transforming your Credit Union to a Digital Economy

Its not a matter of if, or even when, it is happening now. PNC, Wells Fargo, Key Bank, BofA and Chase are experimenting with digital transformation now. What does you credit union/bank need to do to stay relevant in a digital economy? 1. Create a digital strategy – This isn’t about SEO, SEM, websites, email,…

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