Your Digital Strategy is Probably Wrong

Competing in the digital space is getting more difficult and more and more essential to the credit union’s sustainability. Chances are, your current digital strategy is missing these five things. Organizational Alignment – most credit unions have all their data in silos. IT is doing one thing, marketing another, branches another, call center another, remote…

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CMOs Need to Measure and Analyze the Data!

The CMO is faced with a constant challenge to prove the value of their marketing efforts. The channels we use continue to grow, the technology continues to innovate, and the consumer expects more personalization and customization of offers than ever before. To be successful, CMOs must collect, segment, analyze and visualize the data to create…

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Great Endings yield Great Beginnings

Change is in my DNA. We don’t need to face change; we also need to embrace change. If you feel your credit union or CUSO needs to look at change differently and would like the steps to implement change,  my core competencies include the following:Digital transformation – building a digital strategy, the tactics, the organizational…

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6 Steps to Transforming Your Credit Union for the Digital Economy

The digital economy is a new world order where their digital profiles and personas are directing consumer behaviors and buying decisions. The digital economy will lead them to products and services, special offers, activities, and events based upon recommended by these profiles and personas. It’s not a matter of if or even when it is…

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7 Steps to Transforming your Credit Union to a Digital Economy

It’s not a matter of if or even when, it is happening now. PNC, Wells Fargo, Key Bank, BofA, and Chase are experimenting with digital transformation now. What does your credit union/bank need to do to stay relevant in a digital economy? Create a digital strategy – This isn’t about SEO, SEM, websites, email, FaceBook,…

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Do your Data “Bytes” Have a Bad Aftertaste?

We all know how important data is to our credit union. Let’s face it; we are report addicted. We love our reports. We like to compare day to day, month to month, year to year, and peer to peer. Let’s get real, we run two reports side by side and, oh the horrors; the numbers…

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Seeking Call Center Excellence?

Call centers are driven by data and key performance measures. Setting those KPMs is both the challenge and the opportunity. One measure I frequently find for call centers is abandon rates. The averages I typically see are 5-8%. But, be careful of measuring yourself against peers on this measure because if you are just a…

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Data-Driven Marketing Primer

For marketers today, it was essential to bring to light how the Marketing team will provide offers to members as it’s a significant change to our traditional methodology. The new approach is designed to provide improved, more consistent and more relevant product offers using the wealth of data from our core and your ancillary systems…

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