Posts Tagged ‘market research’

Branching Strategy, It Starts with the Member

Historically branches are seen as transaction channels. Today, this view of branches has evolved and continues to evolve. Members and potential members like the convenience of brick and mortar, they like the demonstration of fiscal strength and security but the truth is, they rely less on branches for their daily, weekly and monthly transaction business…

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Data-Driven Marketing Primer

For marketers today, it was essential to bring to light how the Marketing team will provide offers to members as it’s a significant change to our traditional methodology. The new approach is designed to provide improved, more consistent and more relevant product offers using the wealth of data from our core and your ancillary systems…

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Three Things That Go Wrong with Data Reports

A consistent issue most credit unions have is the lack of consistency from one report to the next. To diagnose why this inconsistency exists we should look first at these three elements of the report: Timing – two reports run at two different end times or interval times will tell different stories. But it’s not…

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Report Inconsistencies are Frustrating

One of the biggest frustrations found in most credit unions is the numbers between two or more departments don’t jive. The conversation almost always leans toward trying to figure out which data set is correct, which one to believe. The ultimate goal for these organizations is to find that elusive “one source of truth.” So,…

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Is Your Culture Ready for Data Analytics?

  When most of us think about data, we think about numbers, charts, graphs, and reports. However, we need to talk about CULTURE. Collecting, aggregating, normalizing, manipulating, and presenting data seems to consume the conversation. However, here is the question we need to ask ourselves, “Is our culture ready to become truly data-driven?” Too often…

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CMOs Need to Measure and Analyze the Data!

The CMO is faced with a constant challenge to prove the value of their marketing efforts. The channels we use to continue to grow, the technology continues to innovate and the consumer expects more personalization and customization of offers than ever before. To be successful, CMOs must collect, segment, analyze and visualize the data to…

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6 Steps to Transforming Your Credit Union to a Digital Economy

The digital economy is a new world order where consumer behaviors and buying decisions are being directed by their digital profiles and personas. The digital economy will direct them to products and services, special offers, activities, and events based upon recommended by these profiles and personas. It’s not a matter of if or even when,…

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