An Engaged Team is Vital to Member Engagement

An Engaged Team = An Engaged Member In today’s competitive financial landscape, credit unions continuously seek ways to differentiate themselves from traditional banks. One of the most compelling differentiators is the relationship credit unions foster with their members. Member engagement, which goes beyond conventional customer service, is at the heart of this, and its success…

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Data Governance – Mitigating Data Biases

Part 3 Credit unions have many data sources beyond their core operating system. When a credit union conducts a data source inventory, it is not uncommon to have 50 or more data sources. These third-party data sets and reports commonly come in various formats, with different labels and definitions, and upload and report timing. Inconsistency…

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Serving Members as an Act of Stewardship

Several years ago, I worked with Dale Turner, now CEO at TruStone Financial Credit Union. As the VP of Lending, he stood at the podium of an all-staff meeting and challenged the entire credit union to “think for the member, don’t just respond to the member.” Dale had the wisdom to know the difference between…

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Leaders, Avoid “Bobbleheads”

In leadership, the tendency to surround oneself with individuals who constantly nod in agreement—often called ‘bobbleheads’ due to their constant nodding—can be detrimental to effective decision-making, innovation, and overall credit union success. This behavior can lead to a lack of critical evaluation of ideas, as everyone agrees without questioning or offering alternative viewpoints. While it…

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Is Your Org Structure Top-Heavy?

First, let’s understand the impact of a top-heavy organizational structure on a credit union’s effectiveness, efficiency, and overall performance, which is critical. Here are the risks a top-heavy organization poses: Addressing a top-heavy organizational structure can be a significant challenge for a new CEO. Still, there are several practical steps to streamlining the organization and creating…

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10 Reasons to Hire a CMO as the New CEO

Credit union boards seem to default to a CFO or COO as the new CEO. The thinking is sound; credit unions are a business of money (finance) and serving members (operations), which are the two key skill sets of the CFO and COO, respectively. But, in the dynamic business landscape of credit unions, the Chief…

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From an Executive to a Strategist – Changing Perceptions.

One complaint I hear from most CEOs about marketing, lending, and operational executives is, “I need my leadership to be more strategic.” But most executives aren’t sure what that really means, and often, the CEO struggles to explain it.  Strategists play a distinct role compared to other executives within an organization. Here are fundamental differences…

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Leadership Brand – Supercharge Your Career

Have you ever defined your leadership brand? If you haven’t, now is the time. The process is simple but deliberate and does not happen overnight. It is a hero’s journey, so expect multiple opportunities to learn from your mistakes and to rely heavily on allies. Why is Your Brand Journey Important? It Enhances Your Credibility…

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