Harmony of Purpose in Strategic Execution

In the fast-paced and ever-changing financial services landscape, the successful execution of a strategic plan is crucial to a credit union’s growth and sustainability. However, even the most well-crafted strategies can fall short of their intended outcomes if they are not effectively aligned with a consistent and disciplined culture. Cultural alignment is pivotal in strategic…

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Lessons from the Airline Cancellation Debacle

A credit union can draw some lessons from the past year’s major airline cancellation debacle. Here are some potential takeaways: It’s important to note that each industry has unique challenges and characteristics. Therefore, while credit unions can draw inspiration from other sectors’ experiences, they must adapt and tailor the lessons to their specific operations and…

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Building a Niche Marketing Strategy

Building a sustainable niche marketing strategy involves careful planning, research, and implementation. Here are 14 steps you can follow to develop a sustainable niche marketing strategy: Remember, building a sustainable niche marketing strategy requires patience and consistency. It’s essential to stay committed to your target niche, adapt to changes in the market, and continuously innovate…

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The Purposeless Credit Union

A Hilarious Odyssey of Confusion and Coincidence Step right up for a wild and wacky adventure into the world of a credit union without a purpose. Prepare to be amused, perplexed, and perhaps even a little concerned as we explore the misadventures of an aimless financial institution. Strap on your seatbelts—it’s going to be a…

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Lost in Leadership Land

A Hilarious Guide to Leading Without Core Values. Welcome, fellow adventurers, to the treacherous and comical world of leadership without any core values. Buckle up because we’re about to embark on a journey full of confusion, chaos, and questionable decision-making. Get ready to laugh your way through this hilarious guide! The Drifters’ Creed: Without core…

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Becoming an effective communicator in 12 Steps

Maybe you’ve been in that meeting. A manager reports on the progress of a project; they go on and on. They are on point, then off on a tangent, back to the topic to divert to a deviation. As an executive or director on the board, these communications are frustrating. You want to say, “Just…

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8 Steps to a Successful Digital Transformation at a Credit Union

Digital transformation is necessary for credit unions to remain competitive in today’s rapidly evolving financial landscape. Embracing digital technologies can enhance member experiences, improve operational efficiency, and enable credit unions to meet their members’ evolving needs and expectations. All too often, we see credit unions doing much work to become digital or mobile-first, but often…

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A Case Study of Bold, Transformational Change

This article is for the CEOs and Chief Strategic Officers thinking BOLDLY and going where other organizations have not gone before. Recently I’ve observed and had the joy of working with a couple of credit unions making significant transformations and reinventing their business and service models. If you look at what these credit unions are…

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