Building a Niche Marketing Strategy

Building a sustainable niche marketing strategy involves careful planning, research, and implementation. Here are 14 steps you can follow to develop a sustainable niche marketing strategy: Remember, building a sustainable niche marketing strategy requires patience and consistency. It’s essential to stay committed to your target niche, adapt to changes in the market, and continuously innovate…

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The Micromanager’s Guide to Being Everywhere and Nowhere at Once

Welcome to the hilariously frustrating world of micromanagement, where the boss’s watchful eye never blinks, and your every move is scrutinized to the point of absurdity. Working for a micromanager is like being trapped in a never-ending episode of “The Truman Show,” where your entire existence is monitored and controlled for the entertainment of your…

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The Purposeless Credit Union

A Hilarious Odyssey of Confusion and Coincidence Step right up for a wild and wacky adventure into the world of a credit union without a purpose. Prepare to be amused, perplexed, and perhaps even a little concerned as we explore the misadventures of an aimless financial institution. Strap on your seatbelts—it’s going to be a…

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Lost in Leadership Land

A Hilarious Guide to Leading Without Core Values. Welcome, fellow adventurers, to the treacherous and comical world of leadership without any core values. Buckle up because we’re about to embark on a journey full of confusion, chaos, and questionable decision-making. Get ready to laugh your way through this hilarious guide! The Drifters’ Creed: Without core…

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Surviving the Bad Boss

A Comedic Guide to Working in a Cubical/Zoom Wilderness Ah, the workplace—the den of dreams, the source of livelihood, and occasionally, the battleground where bad bosses roam like free-range chickens creating chaos, confusion, and much clucking and pooping on everything. If you’ve ever found yourself trapped under the reign of a terrible boss, fear not!…

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Six Steps to Increase Your Influence

Influence is a powerful tool that can help individuals shape decisions, drive change, and achieve organizational goals. Whether you are a team member, a manager, or a leader, increasing your organizational influence can significantly impact your success and professional growth. The following are six practical steps to enhance your influence and make a positive difference…

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The CEO and a Symphony Conductor: Orchestrating Success

Recently I attended the symphony and was enamored by the conductor. With a clear understanding of what the composure intended from the music, he acrobatically and with great expression inspired each section of the orchestra to deliver on this vision. A CEO role is very much the same as a symphony conductor. Both positions require…

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8 Steps to a Successful Digital Transformation at a Credit Union

Digital transformation is necessary for credit unions to remain competitive in today’s rapidly evolving financial landscape. Embracing digital technologies can enhance member experiences, improve operational efficiency, and enable credit unions to meet their members’ evolving needs and expectations. All too often, we see credit unions doing much work to become digital or mobile-first, but often…

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A Case Study of Bold, Transformational Change

This article is for the CEOs and Chief Strategic Officers thinking BOLDLY and going where other organizations have not gone before. Recently I’ve observed and had the joy of working with a couple of credit unions making significant transformations and reinventing their business and service models. If you look at what these credit unions are…

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