Marketing Must Be Seen!

Marketing is not just an expense line; it is a strategic partner as credit unions face challenges adapting to rapidly evolving consumer preferences and technological advancements. By reimagining marketing’s place and purpose, credit unions can attract new members and reshape perceptions among their executives. First, let’s identify what marketing can and cannot control. What marketing…

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Managing a Hybrid Workforce – Success Strategies

Managers are now challenged to effectively manage staff remotely. The cadence of when employees must be “in the office” versus working remotely varies from credit union to credit union and even department to department. Managers and policymakers must realize that team management focuses on equity versus equality. Let’s first identify the purpose of employees meeting…

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The “B” in DEIB – Strategies for Fostering Belonging

The importance of an employee feeling like they belong cannot be overstated, as it directly impacts individual and organizational outcomes. An employee’s race, religion, sexual identity, gender, and age must be taken into consideration if a credit union seeks to create a culture of belonging. This strong sense of belonging contributes significantly to employee well-being,…

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Adapting “Management by Walking Around” for the Hybrid Credit Union

“Management by walking around” (MBWA) has been a management staple for decades. The phrase was popularized in the 1980s. Consultants Tom Peters and Robert Waterman explored the idea in their 1982 book, In Search of Excellence: Lessons from America’s Best-Run Companies. It involves leaders physically visiting their staff to observe their engagement and effort to understand…

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Leadership Requires INTENTIONAL Active Listening

Good News: Active Listening is a Learned Skill In a fast-paced and increasingly remote and digital world, communication has taken various forms, from texting and email to video calls and social media. With the rapid evolution of our work environment, communication needs to be seen in the prism of the art of active listening. We…

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Twelve Steps to Bonding with Your Members

Unlike traditional banks, credit unions have a mission to serve their members, not shareholders. This fundamental difference makes building solid and lasting relationships with their members possible. To make members love their credit union, focusing on delivering exceptional service, fostering trust, and offering financial products that meet their needs is essential. Below, I will explore…

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Should YOU Consider a Fractional Executive?

To thrive in today’s ever-evolving financial landscape, credit unions must adapt, innovate, and strategically manage their operations. One innovative solution that credit unions are increasingly turning to is the fractional executive. Fractional executives are experienced professionals who work, typically as contract employees, part-time or on a project basis, to provide specialized expertise and leadership. In…

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Junk Fees- Credit Unions have options

Junk Fees are making the headlines. Many of these “junk fees” are designed to punish a member for bad behavior. Is this what the mission, “People helping People,” means? Using fees to punish members who have made mistakes, are financially stressed, or are struggling doesn’t fit this mission. This article will clarify what they are…

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