Branches
What’s Next for DEI?
You feel Diversity, Equity, and Inclusion (DEI) are essential to your credit union’s mission and values, but with the political and societal anti-DEI feelings, you may be getting pushback. Some of the population have even demonized the acronym “DEI.” But we are in the “People Helping People” business, and inclusivity is vital to that purpose.…
Read MoreAn Engaged Team is Vital to Member Engagement
An Engaged Team = An Engaged Member In today’s competitive financial landscape, credit unions continuously seek ways to differentiate themselves from traditional banks. One of the most compelling differentiators is the relationship credit unions foster with their members. Member engagement, which goes beyond conventional customer service, is at the heart of this, and its success…
Read More“Service as an Act of Stewardship” will Transform your Credit Union
Service, what is it? Bank service has been defined by the consumer as, did they engage me quickly, did they make eye contact, did they smile, were they fast, did they say thank you – a very low bar to member satisfaction but one that doesn’t differentiate the credit union. What can a credit union…
Read MoreServing Members as an Act of Stewardship
Several years ago, I worked with Dale Turner, now CEO at TruStone Financial Credit Union. As the VP of Lending, he stood at the podium of an all-staff meeting and challenged the entire credit union to “think for the member, don’t just respond to the member.” Dale had the wisdom to know the difference between…
Read MoreFacing Career Disruption?
Career disruption creates anxiety. It presents itself in many forms: you feel your influence is waning, there is a potential for layoffs, the company’s performance is missing targets, or layoffs have been announced. These palatable disruptions often cause you to become fearful, more risk-averse, or even to try to become invisible. You should do the…
Read MoreThe Seven Pitfalls of Arrogance in Leadership
If you haven’t already, you will likely experience an arrogant leader. Arrogance is a treacherous leadership failure, often leading to disastrous consequences for the leader and their team. While confidence and assertiveness can be valuable traits for a leader, there’s a fine line between self-assuredness and arrogance. When arrogance shows up in a leader, it…
Read MoreFive Lessons in Resilience 9/11 Taught Us
Most of us remember the horror of watching two planes fly into the World Trade Center towers. I remember watching the second plane fly into the south tower. It was like watching a movie, but it was real and terrifying. Even after 20 years, I still feel a deep sorrow when I reflect on this…
Read MoreYou Got that Job. Now Stay Humble!
Maybe you’ve observed this situation. Someone gets promoted to a role they have aspired to attain for years. Almost instantly, their communication takes on a new tone, and maybe arrogance creeps into their behaviors. Several years ago, I read an article about someone who had taken over my previous job. In the article, my successor…
Read MoreBuilding a Niche Marketing Strategy
Building a sustainable niche marketing strategy involves careful planning, research, and implementation. Here are 14 steps you can follow to develop a sustainable niche marketing strategy: Remember, building a sustainable niche marketing strategy requires patience and consistency. It’s essential to stay committed to your target niche, adapt to changes in the market, and continuously innovate…
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