Your Digital Strategy is Probably Wrong

Competing in the digital space is getting more difficult and more and more essential to the credit union’s sustainability. Chances are, your current digital strategy is missing these five things. Organizational Alignment – most credit unions have all their data in silos. IT is doing one thing, marketing another, branches another, call center another, remote…

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Leading from the Back is an Art

We often see a leader as the point person, but the reality is leaders very seldom take the point, and when all goes well, maybe they shouldn’t. Leadership doesn’t take courage; it takes owning the responsibilities of their decisions but then must also inspire the courage of others to act on those decisions. Taking responsibility…

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Marketing Must Know These Key Ratios

The primary Business Model for credit unions is straightforward. It is Money in Money out. Credit unions buy money ( deposits) from members (Cost of Funds) and then loans out those deposits to Members (Interest Income) at a higher interest rate (Margin). Of course, there are multitudes of nuance to this model, that’s why credit…

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Leaders Don’t Listen? Really?

Condoleezza Rice once said, “When you’re in a position of authority, you need truth-tellers around you.” Did she hit the mark? You bet.First, let us agree that one element of leadership is the authority. To be a leader, you must have some authority. This authority isn’t determined by power but by your ability to motivate,…

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Branching Strategy, It Starts with the Member

Historically branches are seen as transaction channels. Today, this view of branches has changed and continues to evolve. Members and potential members like the convenience of brick and mortar, they like the demonstration of financial strength and security. Still, the truth is, they rely less on branches for their daily, weekly, and monthly transaction business…

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Strategic Planning and the Pandemic

Here is what we know. We are in the middle of a pandemic. This situation has forced each of us to rethink and reimage how we do business. There is a tendency to hunker down and attack the urgent needs of members, staff, and the credit union. We get done what is critical at the…

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6 Steps to Transforming Your Credit Union for the Digital Economy

The digital economy is a new world order where their digital profiles and personas are directing consumer behaviors and buying decisions. The digital economy will lead them to products and services, special offers, activities, and events based upon recommended by these profiles and personas. It’s not a matter of if or even when it is…

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2020, Don’t Wimp Out Now

Are you a resolutions person? I’m not a big fan of resolutions. It seems they are just another way to procrastinate what you should have done days, weeks, months, or even years ago. What I prefer to do to celebrate a new year is to evaluate, reinvent, and re-energize my focus and attention. How do…

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Credit Union Culture in a #metoo World

#Metoo has created a new world of awareness and change in our society. After reading multiple posts from family, friends, and co-workers, I was shocked at how widespread gender and sexual harassment was in the workplace. When you see #metoo posts from your daughter and daughter-in-law, it saddens me to the core. Everyone needs to…

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