Like you, I have received several emails, seen numerous Facebook and Twitter posts on how banks and credit unions are handling the Coronavirus. Typically these posts and emails start with something like, “We care about your safety…” and then they talk about how they are making banking safe by cleaning their branches and protecting their…

Read More

Credit union marketers must grow beyond ad buys, graphic design, copywriting, brochures, web design, SEO, SEM, and PR. A marketer must understand what Key Ratios they can impact and how. Knowing how marketing impacts the financials will dramatically change the conversation marketers have with the CEO and CFO. Here are five Key Ratios that Marketers…

Read More

The CMO is faced with a constant challenge to prove the value of their marketing efforts. The channels we use to continue to grow, the technology continues to innovate and the consumer expects more personalization and customization of offers than ever before. To be successful, CMOs must collect, segment, analyze and visualize the data to…

Read More