Posts Tagged ‘CMO’
Change Leadership in 8 Steps
All teams have three participants: change agents, change neutrals, and change resistors. The key to leading change is empowering the change agents, influencing the change equivocators, and helping the change resistors understand the WIIFM (what’s in it for me). Here are the critical steps to leading change. First, identify who fits into these categories because…
Read More3 Steps to Finding the Right CEO
At the top of the hierarchy, there are all kinds of leaders from all sorts of backgrounds. But typically in a world of shareholder returns, ROE, ROA, capital ratios, and expense ratios, the corner office is often a numbers expert, usually from the CFO ranks. Is this leadership succession the best thing for an organization?…
Read MoreCMOs Need to Measure and Analyze the Data!
The CMO is faced with a constant challenge to prove the value of their marketing efforts. The channels we use to continue to grow, the technology continues to innovate and the consumer expects more personalization and customization of offers than ever before. To be successful, CMOs must collect, segment, analyze and visualize the data to…
Read MoreSeven Steps to Collaboration in Disagreement
When all parties are agreeable, collaboration is easy. It is when the parties are not agreeable that a leader goes to work. Disagreements can come from many sources and for many reasons, but the key to connecting opposing positions starts with understanding all sides. How can a leader create a collaborative effort when disagreement is…
Read MoreGreat Endings yield Great Beginnings
December 31, 2014 is my final day at Eli Lilly FCU (soon to be know as Elements Financial). Rumors of my retirement at premature, it just isn’t in my DNA. Rich 4.0 (see http://leading2leadership.com/2014/08/02/rich-4-0-the-reinvention-of-self/) will be working as an independent strategy consultant or with a progressive bank/credit union vendor. My core competencies include the following:…
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