Create a Leadership Presence – 4 Steps

Some people seem to have a leadership presence. They seem to own the room when they walk in. How does that happen? How can you create a leadership brand for yourself?

First, we will identify the attributes of a leader.

Second conduct a personal inventory to see which of these attributes you now possess and which you need to develop. This personal inventory will include honest introspection, coaching sessions with supervisors, candid observations by mentors and frank conversations with peers, friends, and family.

Third, this collection of data will need to be distilled into three categories:
1. I already possess this attribute
2. Occasionally I demonstrate this attribute
3. I need to learn how to adopt this attribute

Fourth, is to take this attribute inventory and put a plan for improvement to live these attributes in your daily life. This effort will take this village of supervisors, mentors, friends, peers, and family to hold you accountable to these attitude and behavioral changes

To be seen as a leader, walk and talk with purpose, give of your knowledge and time freely, let others win, and accept responsibility for the failures.


Rich Jones is the Founder/Principal of Leading2Leadership LLC. Before starting his strategic planning agency, he spent over 20 years in leadership roles in the financial services sector. Before becoming an executive in the financial services sector, Rich was an entrepreneur, building and selling two businesses and working for early-stage start-up companies in executive roles in marketing, business development, and seeking investment partners. With more than three decades of experience, he brings innovative thought to companies and executives. Rich published “Leading2Leadership, a Situational Primer to Leadership Excellence.” The book is available on and was designed to be used as a book study for leadership development programs; it breaks leadership skills into manageable situations for discussion and reflection. Rich works with credit unions, CUSOs, and vendors, designing digital, data, culture, marketing, and branding transformation strategies. In 2014, Chosen as a Credit Union Rock Star by CU Magazine, and in 2018, Rich received the Lifetime Achievement Award from CUNA Marketing and Business Development Council. A Marine and graduate of Colorado State University, Jones shares his expertise at

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