5 Post-Covid Strategies
Everyone seems to be talking about the new normal, and I am not a fan of “new normal.” Normalcy has always been the siren’s call to irrelevancy and plateauing for credit unions. Here are the five things your credit union needs to consider as we move out of this pandemic: 1. Branches that don’t transition…Read More
Wait, let’s not be emotionally driven – Really, NOW?!?
Why us it anytime something extraordinary happens, the “anti-change” elements of our organizations say, “Well now, we have to be careful, we don’t want to be driven by emotion?” Let talk. People who say, “let’s not be driven by emotion” are typically change-resistant. This “catchphrase” is a way to stop innovation and change conversation. They…Read More
Strategic Planning and the Pandemic
Here is what we know. We are in the middle of a pandemic. This situation has forced each of us to rethink and reimage how we do business. There is a tendency to hunker down and attack the urgent needs of members, staff, and the credit union. We get done what is critical at the…Read More
Pandemic – Marketing Needs to Talk!
Like you, I have received several emails, seen numerous Facebook and Twitter posts on how banks and credit unions are handling the Coronavirus. Typically these posts and emails start with something like, “We care about your safety…” and then they talk about how they are making banking safe by cleaning their branches and protecting their…Read More