Recent Posts

To Be a Great Leader Requires You to Be Wrong

By Rich Jones | July 26, 2014

Have you worked for a boss that had all the answers and didn’t need new ideas or recommendations? In your humble opinion, was he/she that smart? Would the department, project or organization have benefited from a boss that was not a “know it all”? As you start to add leadership to your job description, remember…

Leading from the Back

By Rich Jones | July 16, 2014

We often see a leader as the point person, but the reality is leaders very seldom take the point, and when all goes well maybe shouldn’t. Leadership doesn’t take courage; it takes owning the responsibilities of their decisions but then must also inspire the courage of others to act on those decisions. Taking responsibility is…

Marketing Must Know These Key Ratios

By Rich Jones | July 14, 2014

The primary Business Model for credit unions is straightforward. It is Money in Money out. Credit unions buy money ( deposits) from members (Cost of Funds) and then loans out those deposits to Members (Interest Income) at a higher interest rate (Margin). Of course, there are multitudes of nuance to this model, that’s why credit…

Keynote Speaker

By Rich Jones | June 30, 2014

“Presentations that engage, inspire and empower audiences”
Act Now!

Strategic Planning

By Rich Jones | June 30, 2014

“Strategic Planning has two purposes, to create transformation and differentiation.
Anything less than that is a waste of resources and time.”
Make a Difference Today!

Leadership Development

By Rich Jones | June 30, 2014

“Defining and implementing the organizations leadership model
and expectations yields high performing teams and sustainable succession planning”
Plan Now!

Redirect of Focus

By Rich Jones | June 30, 2014

Leading2Leadership.com is broadening its focus. Thoughtful posts on Leadership will still be present but I will also be publishing thoughtful posts on Marketing, Business Development, Big Data and Digital Strategies for credit unions and community banks. I hope you enjoy this expanded focus

Cultural Branding

By Rich Jones | June 30, 2014

“Successfully branding the culture will differentiate your organization
in a way that cannot be easily replicated by the competition.”
Seek Options Today!

Leaders Don’t Listen? Really?

By Rich Jones | September 15, 2013

Condoleezza Rice once said, “When you’re in a position of authority, you need truth-tellers around you.” Did she hit the mark? You bet. First, let us agree that one element of leadership is the authority. To be a leader, you must have some authority. This authority isn’t determined by power but by your ability to…