Blog
Behavior is your Brand
Branding is often seen through the wrong lens. It is often seen as a combination of your logo, promise, voice, font, and color palette. But to leave it there is an injustice to what brand really is. The brand is behavior. The behaviors your members/customers experience when they engage your employees, products, and services. Think…
Pay for Performance and Reputation Risk
An increasing trend in the financial services sector is “pay for performance.” This practice shows up in several formats: Commission – rep is paid a percentage of balances acquired Incentive – rep is paid per closed referral Bonus – rep is paid based on goal performance over a set period (per month, quarter, bi-annually, annually)…
A Career Transition Essential – Staying Relevant
Navigating a career is never easy. There will be obstacles and disappointments. There will be joys and celebrations. At times, even new opportunities come to you from “out of the blue.” It is when those obstacles, disappointment, and “out of the blue” situations happen is when the true grit of a leader comes to the…
M&A – Don’t ignore the Culture
One of the primary growth strategies for credit unions includes Mergers and Acquisitions. Any decent CFO can aggregate the income statements and balance sheets and forecast the impact on the key ratios to establish the business case. The CTO can identify the projects to convert or combine technology platforms. The COO can consolidate the processes.…
Leadership: Don’t leave it to Amateurs
If you were to describe your leadership style, what would you say? If you were to define the leadership style of your credit union, what adjectives would you use? Like it or not, we all have a leadership style, and if your credit union has not defined their preferred leadership style, you have many varieties,…
Your Digital Strategy is Probably Wrong
Competing in the digital space is getting more difficult and more and more essential to the credit union’s sustainability. Chances are, your current digital strategy is missing these five things. Organizational Alignment – most credit unions have all their data in silos. IT is doing one thing, marketing another, branches another, call center another, remote…
3X3 Essentials for Business Development
Business Development success is essential regardless of your credit union’s field of membership. BD success requires focusing on three critical measures: growing members, assets, and balances; the first 3 of the 3X3. Generating sustainable growth of members and assets is the key to a credit union’s survival. Even if one of your credit union’s key…
The Basics of a Successful Career
We enter the business world with the expectation that we are starting up a trajectory that will always climb to the next promotion, a continual progression of responsibility and authority. This belief is a myth. Rarely is a career path a constant climb up the ladder? A career path is a “hero’s journey,” one beset…
CMOs Need to Measure and Analyze the Data!
The CMO is faced with a constant challenge to prove the value of their marketing efforts. The channels we use continue to grow, the technology continues to innovate, and the consumer expects more personalization and customization of offers than ever before. To be successful, CMOs must collect, segment, analyze and visualize the data to create…
4 Steps to Protecting your Company’s Brand – Values
CEO resigns after VW found cheating on their emission promise. CEO convicted for selling food that the company knew was unsafe. CEO of a major auto manufacturer is in a media firestorm because her company did not disclose or order a recall for a known ignition switch problem. These are just three of the BIG…
Need help?
If you seek to align your culture to your mission, purpose, promise, and values, contact Rich at 720.256.4936 or Rich@l2ldev.flywheelsites.com.